Applying Smart Solutions to a Broken System
By Jack Fallbacher, Manager, Sales Engineer
Healthcare costs are out of control.
I don’t think that’s news to anyone. Most of us have felt the frustration—opening a bill we didn’t expect, skipping care because it’s just too expensive, or wondering why something so essential has to feel so complicated.
That’s why I’m proud to be part of PERMA FAIR.
We’re not trying to fix everything overnight, but we are focused on one clear mission: helping people save money on healthcare. Whether it’s finding better options, cutting through confusion, or just putting dollars back in people’s pockets, it all adds up to something that matters.
With a strong analytical background, I really believe in how PERMA FAIR approaches pricing claims and reducing healthcare costs. The current system doesn’t make sense to me—it’s overly complicated, and often, people end up paying far more than they should. At PERMA FAIR, we’re focused on making things simpler, clearer, and ultimately more fair for everyone.
Growing up, I’ve seen how much the world around me has improved—especially thanks to technology. From smartphones that put the world at our fingertips, to self-driving cars that are closer to reality than ever, to the rise of streaming services that give us instant access to entertainment—innovation has shaped every part of my life.
But when it comes to healthcare? The story is different. Despite all the advancements around us, healthcare costs have continued to rise at an alarming rate. We’ve seen tech change industries, improve communication, and drive efficiency—but healthcare still feels stuck in the past. I don’t believe that’s right, and that’s one of the reasons I joined PERMA FAIR. We’re challenging the status quo by finding smarter, more transparent ways to reduce healthcare costs and make them easier to understand.
I joined PERMA FAIR because I believe this work can make a real difference. Not just in theory—but in everyday lives.
If you’re someone who’s tired of paying too much for healthcare, I’d love for you to check us out at permafair.com. We’re here to help.
Featured Resources
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Rewriting the Patient Experience Script
As a new Registered Nurse, I quickly experienced how broken our healthcare system was. Disease treatment was prioritized over prevention, and patient satisfaction surveys like Press Ganey often mattered more than real health outcomes.
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My Jerry Maguire Moment — Putting the Customer First
For the first eight years of my healthcare career, I was deep in the game. The investor game. The pitch deck game. The “scale fast, sell faster” game. But something was off.
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Conner Strong & Buckelew Launches PERMA FAIR to Combat Rising Healthcare Costs
Conner Strong & Buckelew, one of the country’s largest and most respected insurance brokerage, risk management and employee benefits consulting firms, announces..
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