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PERMA FAIR can save self-funded employee benefits plans as much as 25% on healthcare costs.

  • How I Found Purpose in a Flawed System

    As a child, I didn’t think, “I want to be in the healthcare benefits industry when I grow up.” Actually, I’m pretty sure no one does.

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  • Applying Smart Solutions to a Broken System

    Healthcare costs are out of control. I don’t think that’s news to anyone. Most of us have felt the frustration—opening a bill we didn’t expect, skipping care because it’s just too expensive, or wondering why something so essential has to feel so complicated.

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  • Health Insurance That Works — And Why I’m Helping Build It

    When I first heard the name PERMAFAIR, it caught me off guard — in the best possible way. It wasn’t a mash-up of tech jargon or a vague healthcare euphemism. It was a bold promise: to create a health insurance model built on permanence and fairness.

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  • Rewriting the Patient Experience Script

    As a new Registered Nurse, I quickly experienced how broken our healthcare system was. Disease treatment was prioritized over prevention, and patient satisfaction surveys like Press Ganey often mattered more than real health outcomes.

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  • My Jerry Maguire Moment — Putting the Customer First

    For the first eight years of my healthcare career, I was deep in the game. The investor game. The pitch deck game. The “scale fast, sell faster” game. But something was off.

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  • Conner Strong & Buckelew Launches PERMA FAIR to Combat Rising Healthcare Costs

    Conner Strong & Buckelew, one of the country’s largest and most respected insurance brokerage, risk management and employee benefits consulting firms, announces..

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  • A doctor smiling warmly at a child patient, creating a comforting and reassuring atmosphere in the medical setting

    Reducing Healthcare Costs with Indexed Reimbursement

    Custom plan design, also known as indexed reimbursement or reference-based pricing, is a self-funded form of employe..

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  • A pharmacist scanning medicine, using a barcode scanner for inventory management or prescription verification in a pharmacy

    6 Questions To See If Indexed Reimbursement Can Lower Your Costs

    Indexed reimbursement approaches, sometimes referred to as reference-based pricing (RBP) approaches are rising in popularity..

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  • A person sitting relaxed, with hands behind the head and smiling, in front of a laptop

    Reference-Based Pricing: The Unicorn Of Cost Containment Or The Latest Fad?

    Custom network design utilizing indexed reimbursement strategies (sometimes known as reference-based pricing strategies) has emerged..

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